Washington Blade Advertising Information There’s no better way to build your business than through the pages of the Washington Blade. The nation’s most respected gay and lesbian newspaper, we reach more than 100,000 readers each and every week. Founded in 1969, the Blade has an established reputation for local and national news coverage, hard-hitting editorials and provocative op-ed pages. Factor in our comprehensive lifestyle coverage, with guides to theatre, dining and local arts and entertainment, and it’s no wonder more men and women pick it up every Friday. Averaging more than 120 pages per issue and distributed at more than 700 locations throughout the metropolitan area, the Washington Blade is the authoritative gay news source for the nation’s capital. From Dupont Circle to Capitol Hill, Arlington to Alexandria, and Silver Spring to Gaithersburg and Rehoboth Beach, we’ve got the pulse on the region’s growing gay and lesbian community. Be seen. Be heard. Experience the power of niche marketing. Enjoy the value of our advertising options. Advertise in the Washington Blade. Ad Submissions Please call your representative for instructions on submitting ads. See Production Specifications & Policies for more details on file formats, etc. To Advertise New Advertisers: Please email Sales@washblade.com or call Mark Guenther, Director of Local Advertising, (202) 661-8082. Existing Advertisers: Please contact your account executive. research | production | ad sizes | ad rates | inserts | classifieds | online ads gay market muscle loyal. educated. affluent. Targeting D.C.’s gay and lesbian community makes sense. A quick glance at our readers* proves it: age Median age is 41 (vs. 42) 85% are between 25-54 (vs. 62%) employment 92% are employed (vs. 70%) 70% are professionals, managers, technicians or proprietors (vs. 32%) income Individual Income Median is $57,200/year (vs. $33,500) Household Income Median income is $84,000 (vs. $63,000) education 79% are college graduates (vs. 37%) 42% hold postgraduate degrees loyalty 96% were very/somewhat likely to use a product or service advertised in the Blade, and 97% took some action within the last 12 months 65% use the Blade when planning leisure activities *Source: A survey of Washington Blade readers by Simmons Market Research, April 2000. The comparison figures (in parentheses) reflect all adults in the Washington Metropolitan Area, as compiled by the Simmons Market Research 1999 “National Consumer Survey.” back to the top production specifications & policies camera-ready File formats supported by the Washington Blade are: PDF, TIFF, JPG. Ads created in Microsoft Word, Microsoft Publisher, PowerPoint or any other word processing program cannot be accepted. Transparency layers must be flattened BEFORE saving in final format. Final-copy ads must be submitted as high-resolution (300 dpi), CMYK files. Color files must be in CMYK format with no RGB, LAB, or Index color elements; black-and-white files must be grayscale, not RGB. Do not use 4-color black as text or solid backgrounds (use only C:0% M:0% Y:0% K:100%) Do not use text smaller than 6 pt or, for color/white text on a solid black background, 9.5 pt. Maximum density for all colors: 240. Do not place a bleed around ad before sending. in-house production All materials must be submitted no later than 5 pm Friday, one week prior to publication date. Any files/photos/logos to be utilized in final ad must be sent in high resolution (300 dpi.) Any special fonts required must be Mac compatible, and must be sent along with ad materials. All applicable text and information to be used in creating ad should be submitted with all other materials. All artwork or copy produced by Window Media remains property of Window Media. deadlines Deadlines: Space reservations, camera ready artwork, and all materials due 5 pm Friday, one week prior to publication date. Please submit all materials directly to your account representative. If you're a new advertiser, please contact Scott Greene, Director of Local Advertising, at (202) 661-8082. advertising responsibility Window Media reserves the right to reject any advertisement submitted, as well as the right to print the word “advertisement” on any ad that, in our opinion, resembles editorial copy. We assume no responsibility for artwork or photographs left with us 30 days or longer after the last contract insertion date. The advertiser and/or advertising agency agrees to indemnify and hold harmless from and against any loss or expenses resulting from any disputes or legal claims. rate protection clause When new rates are announced, the advertiser is protected at their agreement rate throughout the term of their contract. back to the top display ad sizes

local display advertising rates Please email Sales@washblade.com or Scott Greene, Director of Local Advertising, at sgreene@washblade.com or (202) 661-8082 to get a listing of our current rates.

Premium Full: Inside front and back. Subject to availability. Guaranteed Placement: Subject to availability. Call for pricing. Please call for National Rates. Multiple publication discounts of 10%. Charges applied to any production or modification change of advertisements. Rates apply only to customers in print editions under contract and in good standing. back to the top advertising inserts Specifications for Machine Inserting $60 per thousand, minimum 10,000. Neighborhood targeting by zip code is available, although not fully guaranteed. Inserter Specifications Size: Maximum 13.75” x 11.5”, Minimum 7.75” x 5.25”         *size measured across fold/spine of product Minimum 3/8” lap: unless it is a 4 page or Quarter folded piece. Pocket thickness maximum 3/8” (for host piece or insert). Total package thickness maximum 2” (all pieces.) Maximum number of pieces: 7 inserted into 1 piece per pass. (Pre-Inserting available). Minimum thickness of 70 lb. text for a single piece. Four-page tabs should be quarter-folded. "Z-folded" supplements cannot be machine inserted. Placement of inserts Random placement of insert into each product without a lap will occur. Options for Placement • Page Specific = Hand Insertion at additional cost and will incur additional time • Center Placement = 90% effective must have 3/8” lap Receiving Information Please refer to Packing, Shipping & Receiving Instructions for Furnished Materials. Anyone submitting non-standard inserts/preprints (envelopes, perforated cards, consumer sample packets, etc.) should also submit an initial test run quantity of 300 pieces, sent in 2 weeks prior to actual insertion. All inserts are scheduled through our Marketing Manager. NOTE: In order to properly handle your insert order, inserts must be delivered no later than 5 pm on the Friday prior to publication date! Ship to: Comprint Printing • 13501 Virginia Manor Rd. • Laurel, MD 20707 • Phone 240.473.7608 • Attn: Nelsie DeStefanos 240.473.7609 back to the top Classified Advertising Washington Blade Classifieds Washington Blade classifieds are fast, easy and affordable. 25 words or less for $19.50. Your ad appears in both the print and online issues. Each additional word is just 75¢. Increase your response rate Hyperlink your Web site of e-mail address for an additional $2 per week, add a Headline for $10, bold or box the entire advertisement for $5 more. Include a photograph or logo for just $35. Take advantage of frequency discounts Run an ad for 10 weeks and take 10% off the purchase price, or place it for 20 weeks and save 20%. Run a Real Estate ad for 4 weeks with a 20% discount. No refunds. The deadline for Blade Classifieds is Tuesday at 5:30 PM for the same week’s publication. Call toll free at 877.863.1885. back to the top Online Advertising Rates Online advertising is one of the most effective ways to enhance your print campaign. Now it’s also one of the cheapest. The Washington Blade can help you find a solution that best fits your electronic advertising needs for a lot less than you’d expect. Website Banner Info Unique Visitors Per Day: 500,000+ 6 Website Areas General (all areas) News Local Life Viewpoint Arts Home (includes Classifieds and About Us) Please email Sales@washblade.com or Mark Guenther, Director of Local Advertising at (202) 661-8082 for more detailed information. Online banner rates are weekly and run from Friday to Friday in conjunction with the print edition. The Washington Blade offers a selection of 6 different banner advertisements: Skyscraper Ad 120 x 600 pixels Little Skyscraper Ad 120 x 240 pixels Big Box Ad 300 x 250 pixels Medium Box Ad 120 x 90 pixels Small Box Ad 120 x 60 pixels Menu Box Ad 100 x 60 pixels Technical Specifications Formats accepted .gif, jpeg, flash/.swf, .gif animation *Sorry, we do not accept .png files File Size Restrictions Skyscraper and Big Box Ads maximum file size 30 kilobytes for jpeg or .gif files, 50 kilobytes for Flash /.swf files or .gif animation. Little Skyscraper Medium and Small Box Ads - maximum file size 20 kilobytes for jpeg or .gif files, 40 kilobytes for flash /.swf files or .gif animation Flash Ads All flash ads may only rotate once. All flash ads must be submitted without any sound or music files embedded in their code. Also, the URL or email address for the ad must be built into the ads code and must be designed to open a new window for the webpage to load. Additional Specifications Online banner rates are weekly and are subject to random rotation and availability. Current rates apply to re-launch window only and are subject to change. Big Box Ads not available on main page. Online advertisements available only with purchase of coinciding print advertisements. back to the top

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