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Fruits of folly: Chick-fil-A thrives on LGBT misfire

Business booms at fast food chain in wake of gay rights controversy

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The results are in – business is booming at Chick-fil-A.

Any lingering notions that LGBT advocacy originating with calls for government prohibition of business operation based solely on the political beliefs of corporate management would end well proved mistaken last week.

An industry-wide quarterly survey of more than 30,000 U.S. consumers of quick-service and fast-casual national restaurant chains by leading foodservice market research firm Sandelman & Associates indicated that past-month patronage at Chick-fil-A was up 2.2 percent in the third quarter when compared to the same period last year. A big burst of business trending above a total prior year same-store increase of seven percent.

The chicken chain scored impressive gains in markets where it has locations. This marketplace improvement occurred at the height of controversy comingled with calls for both a business ban and a buyer boycott.

Despite pervasive negative publicity in recent months, Chick-fil-A is thriving.

The fast food chain’s market share increased 0.6 percent, reaping significant growth in a short period. Brand awareness shot up by an astounding 6.5 percent and unprompted top-of-head brand mention improved 2.8 percent. Substantially benefiting the company was a noticeable uptick in frequency of visits by regular customers accompanied by broadening its customer cohort in 28 of 35 media markets.

The Atlanta-based franchise business operates just over 1,600 restaurants in 39 states and grosses slightly more than $4 billion in annual sales. It is tenth among quick service chains when measuring total revenues, behind competitors with a larger number of outlets – McDonald’s, Subway, Starbucks, Wendy’s, Burger King, Taco Bell, Dunkin’ Donuts, Pizza Hut and KFC, in that order. Chick-fil-A ranks 21st in total locations, but enjoys the nation’s highest sales volume per unit.

Company outlets, consisting of varying as well as smaller sizes, tend to be big – and now they are even busier.

This sudden development has perplexed many public relations professionals and brand management experts. Jeff Davis, president of Sandelman, observed that it was commonly thought that the controversy over the company’s position on same-sex civil marriage and LGBT equal rights ā€œwould hurt Chick-fil-A, but it actually helped the brand.ā€

A flurry of news reports announced the unexpected results beginning Oct. 25, illustrating the common confounded reaction of marketers with a statement by Chris Goddard, president of public relations firm CGPR. Goddard reviewed how ā€œChick-fil-A did everything wrong in the book. Their president shot from the hip, and his PR team was not equipped or prepared to respond. It was a PR disaster and a clear case of what not to do in a crisis.ā€

In reality, however, it was we who were off the mark.

When pandering politicians posed as pied-piper proponents of illegal bandwagon business bans in a number of jurisdictions we should have had the common sense not to follow their off-key tune. Some misguided LGBT organizations and far too many community members and allies made the mistake of abandoning a commitment to fairness for others when seeking our own equitable treatment.

This confused ambivalent supporters and angered hardened opponents of our equality. A cavalier disregard for the fair treatment of businesses and the rights of individuals to express differing views fueled a backlash supporting freedom of speech, including among the LGBT community – and galvanized a massive public outpouring of participation for an unofficial ā€œChick-fil-A Appreciation Day.ā€

A seeming thirst for the sweet taste of punishment and revenge – absent any actual business discrimination against either employees or customers but, rather, corporate and private management contributions to anti-gay organizations and groups opposing marriage equality – was unseemly and counterproductive.

Muddling the message and surrendering the high ground, some foolishly traded frustration for the illusion of a hoped-for expedient path to advancing equality on a quick fast food time clock. Careening down philosophically indefensible pathways without even noticing a turn in the road bred public perception of a willingness to rip a chicken sandwich from a person’s mouth in order to shove our freedom down their throat.

Losing sight of the power of persuasion and the diligent slog required in touching hearts and changing minds was the unfortunate result.

If for no other reason than that is how we will ultimately succeed.

Mark Lee is a local small business manager and long-time community business advocate. Reach him at [email protected].

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Trump equals insanity

Each day brings another egregious attack or misguided policy

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Elon Musk and President Donald Trump (Screen capture via LiveNOW from Fox/YouTube)

There can be no other word than ā€œinsanityā€ for how the felon in the White House, along with his Nazi sympathizing co-president, are handling things. They are living in an alternative universe where they think they are a king and an emperor. They are happily screwing the American people, while creating havoc in the world. If the courts don’t stop them, and I am beginning to lose confidence in the Supreme Court, only Congress, if its members grow some cajónes, or the American people with their votes, will be able to eventually do it. 

As I have written, Democrats will have to appeal to people at the local level district-by-district, to win. There have been discussions online about who the Democrats will put up in 2028. My view of those discussions are they are a waste of time. Debating whether it will be Booker or Buttigieg, and I am getting fundraising appeals from both, or someone else, is totally useless unless Democrats can win this year in New Jersey and Virginia, and then take back at least the House of Representatives in 2026. If Democrats can’t do that, it may not matter who our candidate is in 2028. 

I recently went to a meeting to hear David Hogg, one of the new vice chairs of the DNC. He is a great young speaker. One suggestion I had for the DNC was they call out Sen. Bernie Sanders, an independent, when he suggests people can vote for a third party. There are very few districts in the nation where a third party has a chance in hell of winning. What they do, as we have seen over and over again, is to help Republicans. 

Since Trump won, the list of those he is screwing keeps growing. Today it includes veterans, farmers, teachers, and students. He and his Cabinet have ended programs that helped protect African Americans, the LGBTQ community, women, Latinos, and poor people. He has stopped progress on cancer research, HIV/AIDS research, and fired people who help predict our weather. He fired, and then had to rehire, thousands of people fired by accident, and those the courts forced the administration to rehire. 

Today in the United States we have a measles outbreak, with the first children in decades, dying from it. This because the man Trump has as his secretary of Health and Human Services speaks against vaccines. Now that a-hole is trying to have fluoride removed from our water, based on one study that says twice the amount we actually use, could cause problems. He recently did admit the MMR vaccine can actually prevent measles, and now suggests potentially using it. 

Veterans are being fired from civilian jobs in the Pentagon, Veterans Administration, and other agencies. When asked about the firings, Alina Habba, a counselor to the president, had a dismissive response. ā€œWithout providing any evidence, Habba claimed that some who served in the U.S. military and went on to take government service jobs were not doing the work.ā€ She wasn’t contradicted by anyone in the administration, or Congress. So, I would question why any veteran would ever again support Trump, or any of his acolytes. 

As Trump moves forward with tariffs, we will see who gets screwed the worst. He paused them for 90 days because business leaders, who supported him, began to question his ideas. ā€œBillionaire investor Bill Ackman, a rare critic among U.S. President Donald Trump’s top supporters, has voiced concerns over the president’s tariff strategy, and voiced, ā€˜this is not what we voted for.ā€™ā€ 

Then came the first, if tepid, sign of some Republican senators taking their lips off Trump’s ass long enough to do their job. It was reported, ā€œsigns of GOP wariness emerged Thursday. Republican Sen. Chuck Grassley of Iowa teamed up with Democratic Sen. Maria Cantwell of Washington on a bill that would require the president to give 48 hours’ notice to Congress ahead of his imposition of tariffs, and those tariffs would expire after 60 days unless Congress approves them. The bill, called the Trade Review Act of 2025, was an amendment to a section of the Trade Act of 1974.ā€ Then the bond market began collapsing and even Trump’s Treasury Secretary took notice. 

Every day we wake up to another egregious thing the president has done, or wants to do. He sees himself as a dictator and is only interested in what he can do to wreak vengeance on anyone not willing to genuflect before him. My hope is people stop genuflecting, and instead, tell him to go f—k himself. 


Peter Rosenstein is a longtime LGBTQ rights and Democratic Party activist.

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Fired. Depressed. Moved to Canada: Tales from Trump 2.0

We must not normalize what’s happening to our country

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President Donald Trump (Washington Blade file photo by Michael Key)

It’s been difficult to keep up with the news since Jan. 20, as the attacks on our community keep coming. The same president who nominated the highest-ranking openly gay government official ever (Scott Bessent as Treasury Secretary) is the same president who is killing transgender Americans via his incessantly cruel attacks on their humanity. (When you deny someone access to the bathroom, you deny their humanity.)

I have struggled to organize my thoughts about Trump 2.0. Instead, I am sharing anonymized anecdotes from people I know and love who have been adversely impacted by his cruelty. This is just a sampling of what Trump has wrought in barely three months. 

• A close friend with a transgender child abruptly packed up and left the country, driving to Canada. I had no idea until a cryptic social media post prompted me to call. Their trans child no longer felt safe in our country. My friend sold the family home, packed the car, and drove to Canada. My heart breaks for their beautiful family, now geographically separated because of Trump’s attacks. 

• Another friend in a high-ranking job was singled out by the MAGA social media mob. She was derided as a ā€œDEI hireā€ simply because she’s a lesbian. The FBI came to her home and advised building a panic room. She now travels with armed security, something she never had to do before Trump. 

• A friend was offered a job by a major news outlet. The offer was rescinded after their boss discovered a nearly 10-year-old blog post they wrote that was critical of Trump. Yes, the mainstream media are caving to Trump’s threats. 

• Yet another friend in a senior civilian government post has been forced to fire longtime employees and remove any mention of the LGBTQ community (to which he belongs) from a government website. This includes important studies on LGBTQ health and wellness. 

• And another friend who was fired from her federal government job is struggling with depression, unable so far to find a new job after a career in public service that ended with a dismissal for no reason. 

Welcome to MAGA’s America, where public servants are ridiculed, threatened, and fired. Where mothers and fathers of transgender children are fleeing the country because their child fears being killed here. Where hard-working business leaders who happen to be LGBTQ or women or Black are targeted and doxed by Trump’s brainwashed, bigoted followers. Where one-time corporate ā€œalliesā€ are running like cowards from their DEI programming and support for the LGBTQ community. 

At the Blade, I have fielded multiple requests from sources asking that their names be removed from past news articles because they fear government retaliation merely for being publicly identified as LGBTQ. We’ve never needed a formal policy for such requests until Trump returned to power. After consulting with experts in journalism ethics, we have decided to take such requests on a case-by-case basis. We have a unique contract with our readers, very different from mainstream outlets like the Washington Post, and will find a workable solution as these questions arise. 

So now what? Those of us in a position to resist must do so. We must not normalize what’s happening to our country. Firebombing a governor’s residence; storming the U.S. Capitol; plotting to kidnap Democratic governors — none of this is normal or ā€œOK,ā€ as Pennsylvania Gov. Josh Shapiro said in a major understatement last weekend. 

Join the growing protest movement around the country. Call and write to your elected representatives urging them to oppose Trump’s agenda, from his stupidly reckless tariff policies to his anti-trans attacks. Attend local town halls with elected officials and denounce the mass firings of federal workers. Read and donate to your local media outlets doing their best to cover all of these attacks on democracy. 

And, perhaps most crucially, do what you can to support Democratic candidates running in the 2026 midterms. Our only hope of saving American democracy and the Constitution may be for Democrats to retake one or both houses of Congress next year. The Republicans have a narrow 220-213 majority. Last week, the Democratic Congressional Campaign Committee highlighted 35 GOP-held districts it is targeting in 2026; they only need to flip seven of those. The Senate will be a bigger challenge, though not impossible, as Democrats would need to flip four seats to take control. They have a good shot in Maine and North Carolina. With Trump’s plummeting approval ratings and an economy headed for recession, the Alaska and Ohio Senate races could also be competitive.

Stay engaged and informed. Reach out to friends who’ve lost their jobs to Elon Musk’s craven chainsaw approach to gutting the federal government. Do what you can to support and reassure the trans community that we have their backs. We know better than anyone that silence equals death. So find your voice and speak out. 


Kevin NaffĀ is editor of the Washington Blade. Reach him atĀ [email protected].

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Keir Starmer has blood on his hands

British prime minister’s foreign assistance cuts will kill people with HIV

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Eight ACT UP members on April 8, 2025, disrupted British Prime Minister Keir Starmer's Liaison Committee in London. (Photo courtesy of Dan Glass)

My name is Mijan. I’m a born and bred East Londoner, a child of immigrants, an ACT UP London/UK activist, and I live with HIV. ACT UP UK and our kin across the pond, ACT UP US, was founded to fight and champion rights of people living with and affected by HIV/AIDS. We are a global coalition that believes in Fund Healthcare Not Warfare, a transatlantic movement that demands global health justice and an end to military prioritisation over the health and wellbeing of human life. The threats we face are the same from funding cuts, state suppression, and queer erasure. U.S. or the U.K. we sing from the same hymn sheet: We will not stand by while our lives are at risk.

On April 8, eight of us ACT UP Activists disrupted Prime Minister Keir Starmer’s Liaison Committee. We were peaceful and determined to execute our die-in. Security was almost as determined to make sure we didn’t. They strong-armed us out of parliament like we were a threat. We tried to begin our die-in, to make a statement for the lives at stake, but instead we were rammed out the revolving doors as we were leaving, which they ended up jamming and dumped on the stairs of Portcullis House. We made the best of a bad situation and laid on the dirty grounds — because this is what democracy looks like in the U.K. when it’s under attack.

Why were we there? Because we are scared and angry. Because we are regressing. Because AIDS cuts means death.

Keir Starmer’s Labour government is enacting the most drastic reduction in U.K. AID cuts we have seen in many years, slashing it from 0.5 percent of gross national income to 0.3 percent by 2027. This is the lowest level of Official Development Assistance spending in years — and it’s being justified to increase defense spending. More missiles, fewer medicines. More tanks, fewer treatments. 

Starmer, you justify this under the guise of “security” — but whose security are you protecting? It’s not mine. I live with HIV, and I’m only alive today because of global health funding, funding that made treatment, programs, and vital research possible. Thanks to that support, HIV is no longer a death sentence for many of us. But that’s not the case for everyone.

Not everyone has the privilege of being born in countries like the U.K., where treatment is accessible and free. Many will die because of funding cuts. Many will lose loved ones. We will see HIV contraction rates rise. We will see preventable deaths increase.

Kier, what you are doing is wrong! What you are doing is horrible! What you are doing is deadly!

Don’t take my word for it. Listen to our world health experts. The World Health Organization’s Director-General, Tedros Adhanom Ghebreyesus, has warned that these cuts could cause over 10 million additional HIV infections and three million HIV-related deaths. A new modeling study published in the Lancet HIV by the Burnet Institute backs this up — projecting a 24 percent reduction in international HIV funding by 2026 if current trends continue. Twenty years of progress in HIV treatment and prevention could be wiped out by a single budget.

Deplorable.

Is this what Labour stands for? I thought this party would fight for us. 

HIV/AIDS disproportionately affects queer people and people of color — already marginalized communities who are now being discarded. Labour was created by and for people who lived on the fringe of society, the little guy. Labour is meant to empower, support and protect the vulnerable, not sacrifice them. Labour is meant to listen to the people, not silence them and ram them out like cattle to slaughter. Labour should be ashamed. You are not for the people.

We were there for a reason. We were there  because lives depend on it. We showed up because diplomacy failed. When we chose peaceful protest, we were met with aggression and suppression. That’s what we need to talk about too. Because this isn’t just about foreign aid anymore — this is also about our right to protest being attacked.

When activists are forced out of parliament for daring to peacefully protest against inhumane policies, it truly puts into perspective a dying democracy.

Democracy is no longer open to the people. Our ability to protest is now treated as a threat to power. Our democracy is under threat. And it’s not just from Tory strongmen. It’s from the very party that’s supposed to be on our side.

This Labour government has abandoned its principles and has abused people’s trust. That it will turn its back on migrants, on the poor, on queer people, on disabled people, and now — on people living with and at risk of HIV/AIDS. It is morally bankrupt.

Bombing your way to justice will not achieve equality. Ignoring a global health crisis and is not progressive. Get your priorities straight: Fund health care, not warfare. Invest in life, not death. Restore the 0.5 percent foreign aid commitment, and stop treating the most vulnerable lives on the planet as expendable.

Keir Starmer, you have blood on your hands. 

You may have pushed us out of parliament, but we will not be silenced.  We will be louder. We will be bolder. We will not let this die. ACT UP has always believed in one simple truth: SILENCE = DEATH.

Mijan is a pseudonym for an HIV-positive activist who believes that SILENCE = DEATH.

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