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Caitlyn Jenner announces MAC lipstick to benefit trans communities

the former Olympic athlete lands first cosmetics deal

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(Photo via @MACcosmetics Twitter)

(Photo via @MACcosmetics Twitter)

Caitlyn Jenner is partnering with MAC cosmetics to release a lipstick that will make people look good and do good at the same time.

MAC announced last week Jenner will be the new face of the makeup brand.

“She has come to represent courage, fearlessness, honesty and compassion ā€” characteristics long-prized and celebrated by MAC,” the cosmetics line said in a statement.Ā “Her beautiful transformation inspires all of us to live our best lives and to honor who we are.”

Jenner’s lipstick Finally Free will be released on April 7. Proceeds from sales will benefit transgender communities including theĀ Mā€¢Aā€¢C AIDS Fund Transgender Initiative. The program is meantĀ ā€œto expand its support of much needed grants to organizations and programs dedicated to improving transgender lives.”

The former Olympic athlete told MAC the lipstick’s name was chosen by her and reflects her life right now.

“Yeah, itā€™s just so simple. No more secrets. Iā€™m free. I woke up the other morning, and I was just happy. Getting dressed, going out, Iā€™m accepted in the world; people are nice. Life is good. Iā€™m Finally Free,” Jenner said. “Thatā€™s why Iā€™m glad I was named Barbara Waltersā€™ Most Fascinating Person last year, because this year I have no more secrets. Iā€™m going to be very boring.”

 

 

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PHOTOS: New York City Pride Parade

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(Photos courtesy of Goodwin Living)

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