Arts & Entertainment
UK Starbucks ad shows trans teen using new name for the first time
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A new Starbucks ad featuring a transgender boy is making a push for trans acceptance in the UK.
According to LGBTQ Nation, the commercial is part of a partnership with the UK transgender youth organization Mermaids. Part of the coffee chain’s “What’s your name?” campaign, the ad follows a trans teen named James as he goes about his day; we see him being repeatedly called by his deadname – at the doctor’s office, on his student ID card, by family.
At the end of the ad – which won the Channel 4 Diversity Award 2019 – he goes into Starbucks to place an order. The barista asks him his name, and he responds, “It’s James,” as the employee writes it on his cup.
Response to the ad on social media was welcoming. Many transgender people took the opportunity to share stories of their own first time using their name at Starbucks.
On Twitter, @Daniel83522138 commented, “As someone who is trans, I can not express how much this means to me. It may seem like a small thing, but to a trans person it means everything. Thank you Starbucks.”
@Harperexpress posted a picture of her own cup from the first time she used her true name at Starbucks, with the caption, “This was from 2 years ago at Schiphol Airport, Amsterdam. It was such a beautifully written confirmation of who I am.”
Another, @remembrancermx, wrote, “I knew the moment my name was said in Starbucks that it was my name & always meant to be my name. I’ve officially changed it now, but still family won’t accept it, & it’s good to know there’s a place it will always be respected.”
Some comments came from family and allies of trans individuals, such as @mimmymum, who commented, “Gorgeous ad! As the parent of a trans son, this put a real lump in my throat.”
Starbucks is also selling limited edition mermaid cookies in an effort to raise up to £100,000 – that’s $130,000 – of funds for Mermaids. The ad will air on television in the UK and online elsewhere in the world.
You can watch it below.
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The 2024 New York City Pride Parade wound through the streets of Manhattan and past the historic Stonewall Inn on Sunday, June 30.
(Washington Blade photos by Daniel Truitt)
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The fourth annual Fredericksburg Pride march and festival was held at Riverfront Park in Fredericksburg, Va. on Saturday, June 29. The event began with a march around downtown Fredericksburg beginning and ending in the park.
(Washington Blade photos by Michael Key)
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Covering Fredericksburg Pride for @WashBlade . City Council member @WillMackintosh speaking: pic.twitter.com/tDdVD2IVsM
— Michael Patrick Key (@MichaelKeyWB) June 29, 2024
Photos
PHOTOS: Goodwin Living Pride
Senior living and healthcare organization holds fourth annual march at Falls Church campus
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The senior living and healthcare organization Goodwin Living held its fourth annual community Pride march around its Bailey’s Crossroads campus in Falls Church, Va. with residents, friends and supporters on Tuesday, June 25. Following the march, a drag brunch was held with performances by drag artists of SADBrunch: Crimsyn, Sapphire Dupree and Evon Dior Michelle.
(Photos courtesy of Goodwin Living)
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